For regular followers of Umami on Instagram or LinkedIn, you may know Michelle Dalley reads the trade press, so you don’t have to. But did you know we also WRITE for the trade press so you don’t have to? As an outsourced marketing manager there are many jobs that come across our desk, but one thing is for sure, we love to shout about new food products launching in the market. That can include products from food manufacturers, food to go suppliers, retail food launches, anything that will help our food customers gain brand exposure and ultimately, new business and opportunities.
We’re very proud of the headline “Ahead of the herd for the hospitality sector”. We brainstormed some ideas and credit for this one definitely goes to Myles Dowd! Very creative, we literally high fived (safely with elbows) in the studio! Michelle wanted to go for a moove it, moove it play on words but this one was the winner.
Bt seriously, the positive news is that our client has already received enquiries and orders for the Moostix product launch. As well as writing an article for the trade press, we updated the client website, their LinkedIn company page, sent email marketing to their database and provided the sales team with the assets they need for launch success.
We’ve been the outsourced design and marketing team for Portion Solutions, the UK’s leading manufacturer of portions and sachets, for over five years. We’re considered part of their team and are focused on delivering a consistent, and creative, approach to their marketing, so they can get on with the busy day to day of their business.