We’re excited to share this press release on our latest new venture in collaboration with Rene Power from Vision B2B!
Food industry veteran Michelle Dalley has teamed up with business marketing and training specialist René Power to launch the first of a kind exclusive twelve-week online marketing and sales programme for manufacturers and brand owners in the UK food and drink sector.
Perfect for independent food companies and portfolio holders in larger food businesses, Michelle and René have collaborated to create a completely new systematic marketing and sales approach geared to accessing foodservice operators, retail buyers and distributors and empowering food company account managers to take products confidently to market.
The twelve-week mastermind, with segment exclusivity on a first-come first-served basis, offers a safe, confidential space to learn and network with non-competing businesses who face similar challenges.
Launching today, 9th April, with the first module starting 2 May, the mastermind will take participating companies through a structured twelve-week programme that will cover all aspects of modern branding, marketing communications and sales strategy in the UK food space.
Speaking about the launch René Power, said, “We’re really excited to be bringing this initiative to UK food. It is a space where retailers and wholesalers hold most of the cards and manufacturers have to work exceptionally hard and creatively to stand out.”
Michelle Dalley adds “Most independent food business owners, and a good number of portfolio managers, just don’t get the time to invest in their own development yet sales and marketing continues to evolve. When it comes to creating, branding, marketing and selling food and drink products, it’s not just about staying ahead of the competition, for some it is about not getting left behind.”
Participating companies will receive special access to a dedicated Slack community, weekly video tutorials, accountability tasks, all presentation and planning material, weekly live Q&A, face-to-face meetings at industry shows, an ‘alumni’ Linkedin group and much more.
The full twelve week programme is detailed at https://visionb2b.lpages.co/food-drink-marketing-mastermind/ and places are now available.
UK food manufacturers are urged to register their interest as soon as possible.