Do you ask for the opportunity?
Recently I was asked to speak at a small business breakfast event about my career in the food industry and how that has influenced my business. For those that don't know me, my first role in the food sector started thirty years ago this year. Let me say that again slowly - THIRTY years ago. Back then there was no Google to help you find a job, no one at school helped you write a CV. You couldn't have a mooch online and look for jobs and understand what people were looking for before you applied, you just had to go...
How are the changes in food manufacturing affecting your opportunities?
If you’re a food manufacturer here’s further evidence that the market is in a state of change. This provides huge challenges for the market leaders and opportunities for the next tier of producers to step up and take some of the opportunities on the table. Are you ready? It’s sad news that another major frozen food manufacturer is looking to make significant redundancies., you can read more about the pressures at Young’s Seafood here. Following 15 years working in the seafood sector it is hard to believe that the large frozen operators, such as Young’s and Five Star, are having to make...
Are you a food & drink manufacturer looking to gain market share and drive sales? Then you're invited to join this new and exclusive mastermind group
We're excited to share this press release on our latest new venture in collaboration with Rene Power from Vision B2B! Food industry veteran Michelle Dalley has teamed up with business marketing and training specialist René Power to launch the first of a kind exclusive twelve-week online marketing and sales programme for manufacturers and brand owners in the UK food and drink sector. Perfect for independent food companies and portfolio holders in larger food businesses, Michelle and René have collaborated to create a completely new systematic marketing and sales approach geared to accessing foodservice operators, retail buyers and distributors and empowering food company account managers to take products confidently...
Are your rare breed eggs all in one basket? What does Brexit mean for your food and drink business?
The opportunity for food and brands to sell their produce is vast. The key is to understand who your customer is, it can’t be “everyone”, that’s just too challenging. By identifying your consumer, you can begin to build your brand voice, ensuring that every communication touch point is consistent across your social media, website, packaging and messaging. Surely that’s enough? The answer is simple – no, it’s not. As a food brand you need to understand your route to market. In challenging economic times, change is often felt quickly in the retail sector. The media like to talk about the impact of...