Marmite have recently launched a new advert to our TV screens. As Marmite is both a food stuffed with umami, and an iconic brand we take a special interest here in the office. The advert parodies the usual style of adverts from organisations like the RSPCA – a ‘mockumentary’ style following a team of Marmite Neglect Officers as the ‘rescue’ and ‘rehome’ neglected jars of marmite from the back of peoples cupboards. The advert is obviously designed to be quite tongue-in-cheek, and certainly seems to be in keeping with Marmites famous ‘love it or hate it’ slogan – the Advertising Standards Authority had over 250 complaints about the advert within 24 hours of it first airing.
Many people have accused it of trivialising the work of charities such as the RSPCA and NSPCC, and when I had just read a description of the advert I thought it could be possible. However, after watching it is obviously filmed not to look very serious – the comments about lids being stuck, and the ‘new recruit’ crying after seeing the marmite neglect are suitably hammy and over-the-top to not be taken too seriously. However, I can also see where some of the people who have complained are coming from – neglect is an emotive subject and I also think the people commenting (especially on youtube) for them to get a sense of humour are a little out of line. Live and let live, that’s what I say.
What do you think to the new Marmite advert?
Here in the office we have our own pop-art tribute to Marmite
Article by Victoria, who doesn’t really love or hate Marmite (shock horror – I know)