Today we learned that Burton’s Biscuits are up for sale. Frankly I thought ‘so what?’ until I read the list of brands they create – household favourites such as Jammie Dodgers, Maryland and Wagon Wheels. They even make the biscuits for Cadbury – you know those delicious choccy digestives with real dairy milk drizzled over the top?
The price tag for the business is set to be £350m – frankly who doesn’t wish they could afford to spend a few million on biscuits? Under the current owners the business has gone from strength to strength – with millions invested in the factories and marketing to build the brands we now all know and love. We are assured that business will commence as usual while a buyer is found.
This is definitely one of those stories to keep your eye on – it could be a brand new chapter for these household names to grow even further and launch new products.