Umami - Innocent's perfect International Women's Day post

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Innocent's perfect International Women's Day post
Author: Umami Team

Here at Umami we love the quirky, individual brand and marketing approach of innocent drinks. One of Michelle’s favourite books about business and marketing is ‘Our Story and Some Things We've Learned’ by the innocent founders. That’s why, when we saw this post on International Women’s Day it made total sense. An irreverent, sarcastic and silly response with a more serious message behind it – it perfectly reflects innocent’s strong ethical stance and fun, quirky communications.


We've been sent a box of ‘BIC for her’ pens designed especially for women to celebrate International Women's Day. Revolutionary

Posted by innocent on Tuesday, 8 March 2016
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