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Umami work - Sushi On The Go branding package
18/06/2013
Author: Umami Team

Time for another case study from our recent work – this time we’re looking at the recent branding work we did for Sushi On The Go.

This project really highlights how we can help companies from start to finish – from initial talks about brand name and ideas, through designing a logo and website and delivering great final packaging to go out to convenience shops such as Spar, Costcutter and petrol stations like Esso and Shell.

We helped with researching the market, to direct the feel of the design work and brand feel, and came up with three possible names before the client settled on Sushi On The Go. The logo was designed to work with different colour schemes, allowing the client to distinguish their two current flavour profiles while providing the flexibility to grow the range

The sales since launch have been fantastic, exceeding all forecasts, and the client has thanked us as they feel the design and branding service we offered has played a large part in drawing customers to their product.

We are excited watching this client go from strength to strength since their start-up and hope that we can help with any future product launches and design work.

Check out their website at www.sushionthego.co.uk. What do you think of their packaging? How does it compare to other pre-packed sushi you’ve seen on the shelves? Let us know in the comments!

By Victoria, domo arigato

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