Umami - Blog Archive

Blog Archive

Who has 350m pounds to buy some biscuits? Who has 350m pounds to buy some biscuits?
29/08/2013
Today we learned that Burton’s Biscuits are up for sale. Frankly I thought ‘so what?’ until I read the list of brands they create – household favourites such as Jammie Dodgers, Maryland and Wagon Wheels. They even make the biscuits for Cadbury – you know those delicious choccy digestives with real dairy milk drizzled over the top? The price tag for the business is set to be £350m – frankly who doesn’t wish they could afford to spend a few million on biscuits? Under the current owners the business has gone from strength to strength – with millions invested in the...
Umami are Monmouthshire Business Award Finalists! Umami are Monmouthshire Business Award Finalists!
22/08/2013
We are EXTREMELY excited, as last night we found out that we have been shortlisted for the Monmouthshire Business Award in Excellence in Marketing! We’re so excited to get through to the final of this well-respected award – dubbed the ‘Oscars of Welsh business’. Umami has been shortlisted for the marketing work we’ve been beavering away at, including our innovative high-quality targeted mailshot, and active social media approach. The next stage includes filming a short interview at a local landmark, then final judging before the winners are announced at a glitzy event at the St Pierre on October 11th – We’re already choosing our outfits! Article by...
Why are you with your bank? Would you switch because of brand? Why are you with your bank? Would you switch because of brand?
16/08/2013
We’ve been reading the news that from September 16th we’ll be able to change our bank account provider very easily in just 7 days. It looks like it will just be a case of going on the switching service website and choosing who you want to move to – your new bank will then pick up everything from there and even transfer your direct debits and standing orders. It seems like a great idea, especially as most people these days only change their bank account on average once in 26 years. There are probably a lot of people who have never changed in their life, and...
Musings on Googleburgers, poverty and vegetarianism Musings on Googleburgers, poverty and vegetarianism
12/08/2013
It’s been a week since the public unveiling of the ‘googleburger’ – a burger grown in a lab from bovine stem cells. The project was backed by google co-founder Sergey Brin, hence the googleburger nickname. People are touting it as an end to world hunger and malnutrition. It’s been an issue bubbling away for a few years now – as nations become more wealthy and over-populated, meat eating is on the rise and agricultural areas are shrinking. It also takes far more resources and time to raise an edible animal than crops to feed the same amount of people. There are...
Friday Foodie Fun No.5 Friday Foodie Fun No.5
09/08/2013
This week for Friday Foodie Fun we have the iconic alphabetti spaghetti – I’m just surprised we didn’t do this sooner! ...
Marmite Adverts - love them or hate them? Marmite Adverts - love them or hate them?
07/08/2013
Marmite have recently launched a new advert to our TV screens. As Marmite is both a food stuffed with umami, and an iconic brand we take a special interest here in the office. The advert parodies the usual style of adverts from organisations like the RSPCA – a ‘mockumentary’ style following a team of Marmite Neglect Officers as the ‘rescue’ and ‘rehome’ neglected jars of marmite from the back of peoples cupboards. The advert is obviously designed to be quite tongue-in-cheek, and certainly seems to be in keeping with Marmites famous ‘love it or hate it’ slogan – the Advertising...
Friday Foodie Fun No. 4 Friday Foodie Fun No. 4
02/08/2013
This week is a particular favourite for our resident ‘honorary Italian’ Victoria – Umami pizza!   ...
Fantastic growth from Tyrrells Crisps Fantastic growth from Tyrrells Crisps
01/08/2013
This morning we read about the resale of Tyrrells Crisps on The Grocer website. It doesn’t seem like that long ago that it was sold for the first time, from the farmer who came up with the brand (and now makes Chase Vodka). We couldn’t believe the strength of the growth in the brand since that sale back in 2008. In just 5 years the brand had increased in market value by a whopping £70million – in a recession! This is amazing growth, as a result of an amazing market position. Tyrrells Crisps have always been very clear in their market positioning and...