Umami - Blog Archive

Blog Archive

Choose your last meal Choose your last meal
26/06/2013
We recently saw this article from the Independent and it really got us thinking – for our one last meal, what would we pick? It reminded Michelle of a book she has – a beautiful volume full of chefs chosen final meals and great pictures – and it’s surprising how many of these big names choose very simple unpretentious foods – like the Sunday Roast mentioned above. Gordon Ramsay also chooses a Roast, Raymond Blanc goes for sausage and a Baguette, Jamie Oliver wants Penne alla Arrabbiata while sat on the sofa watching telly. I suppose these are all comfort foods – those meals that...
5 pros and 5 cons of Design Industry Regulation 5 pros and 5 cons of Design Industry Regulation
25/06/2013
Time and again the same argument comes up – is design industry regulation a good idea? As a design company we are always trying to conduct ourselves in the professional way our clients expect, however not all designers are as conscientious. With no professional accreditation required, or recognised industry bodies it can be a minefield for clients to know whether the designer they are sizing up is what they say. You could say there are many pros to design industry regulation: It sets parameters for both parties to follow There would be a set pricing structure based on instinct, overheads and approximations It would...
Umami work - Sushi On The Go branding package Umami work - Sushi On The Go branding package
18/06/2013
Time for another case study from our recent work – this time we’re looking at the recent branding work we did for Sushi On The Go. This project really highlights how we can help companies from start to finish – from initial talks about brand name and ideas, through designing a logo and website and delivering great final packaging to go out to convenience shops such as Spar, Costcutter and petrol stations like Esso and Shell. We helped with researching the market, to direct the feel of the design work and brand feel, and came up with three possible names before the...
Hashtags on Facebook - Good idea or bandwagon? Hashtags on Facebook - Good idea or bandwagon?
13/06/2013
So I found out today that facebook has finally decided to join in with the rest of the social media behemoths and offer searchable hashtags. This will come as a welcome feature for many people – primarily those who already added hashtags on facebook despite the fact they didn’t do anything, and those who were annoyed by this pointless trend (since the hashtags will now work). However, it adds a whole new dimension to the ‘privacy’ argument as the hashtags will be searchable to the public by default. I know plenty of people who are a bit paranoid about their facebook...
Sharing thoughts on the Fifth Taste - Umami Sharing thoughts on the Fifth Taste - Umami
12/06/2013
Umami: why the fifth taste is so important The strong savoury flavour that makes everything from spag bol to Marmite so hard to resist may serve a vital evolutionary purpose. We could even use it to fight malnutrition. Pass the parmesan As foodies working in a company called Umami, you can imagine how much we love this recent article from the Guardian! What are your favourite Umami foods and recipes? My particular favourite is probably a lovely spag bol – tomatoes, mushrooms, lots of tangy parmesan (and a few cheeky ‘dashes’ of wine). An easy, hearty, yummy treat. By Victoria, Italian in a former...
Exciting business news from the Umami office Exciting business news from the Umami office
11/06/2013
As a company Umami are gearing up to enter various business competitions as an exciting new start-up with a lot of experience and potential. We told Brad Burton on twitter (MD of 4Networking, Business Guru, Author of the highest ratedBusiness Book on Amazon) as he’s given us some great advice along the way, and were greeted by this fantastic response: Anyone with design skills can be a designer. Only Umami bring high-end food industry experience and design together. With endorsements like that, how can we fail?! By Victoria, bouncing up and down with excitement ...
Umami work - Tate & Lyle website design Umami work - Tate & Lyle website design
11/06/2013
In the first of our case studies of recent work we’ve carried out, we’re showcasing a recent website design we created for an exciting client – Tate & Lyle Sugars, part of the ASR group. We were commissioned by their PR agency, Cirkle, to create a cutting-edge responsive website to react to the growing trend of sales staff using iPads and other tablets. We were so thrilled to be working with such an established, international household name in the food industry – what a great way to kick off the Umami brand! The website was primarily to demonstrate the range of...
Channel 4 Scrapbook Channel 4 Scrapbook
10/06/2013
We found out today that Channel 4 has launched an online Channel 4 scrapbook – where you can ‘cut out and keep’ the best of its lifestyle articles. After a quick poke around, it seems fairly obvious they are trying to cash in on the success of Pinterest (an office addiction here at Umami!), as the format is very similar. They have set up a few scrapbooks (similar to Pinterest’s boards) relating to various home, style and, most importantly, food programs that the channel broadcast. So think – a scrapbook relating to the various recipes used on Come Dine With Me, or craft ideas from...
Afternoon Tea in Bath Pump Rooms Afternoon Tea in Bath Pump Rooms
07/06/2013
Tea and cake are quite probably two of my favourite things in life. Therefore Afternoon Tea with all the trimmings is my favourite indulgence – I really do think it should be brought back as a regular meal.  So you can imagine my surprise and delight last year when I found out my boyfriend had booked me and him in to the elegant Bath Pump Rooms for their famous Afternoon Tea. I spent weeks before the event dreaming of fine pastry, wishing the hours away until the fateful afternoon. The morning arrived, and I decided to eat barely any breakfast and no lunch,...
Mud Dock Deli Mud Dock Deli
07/06/2013
Mud Dock Deli review – March 2013 On a relatively sunny day out in Bristol with the family we took a walk along the harbourside and enjoyed the sun on our faces. Wrapped up in coats and scarves, but warmer than lately, we dodged steam trains at the M Shed and greedy seagulls the size of toddlers at the chip hut. We don’t actually know the real name of what we call “the chip hut” but it’s a real gem of a place where you get a mug of tea or coffee – proper simple, no cappuccino or latte, just white...
5 Tips to deliver Old School Marketing with a twist 5 Tips to deliver Old School Marketing with a twist
07/06/2013
As a business we are constantly talking to our clients about their marketing needs, styles, budgets and targets.  What this means is that we are a team brimming with ideas and excitement about how to raise the profile of brands, products and businesses. One thing that we talked about is how many emails we receive every single day, selling us “stuff” and clogging up our inboxes.  When was the last time you received something nice in the post?  Not recently for us, so we decided to go for an old school approach and send something that will make people smile and...
5 Tips for Top Summer Picnics 5 Tips for Top Summer Picnics
06/06/2013
What is lovelier on a sunny day than packing some food up, and disappearing off into the woods and fields for a wander and a summer picnic? I have so many fantastic memories of going off adventuring with a hamper or cooler full of goodies. From early childhood with my family, right through to my teenage wanders with friends. The picnicking hobby reached a whole new level last year, my first summer with my gorgeous Morris Traveller, perfect kitsch picnic companion. Now that the weather seems to be finally brightening up for the summer I am looking forward to a whole new...