Umami - Blog Archive

Blog Archive

Restaurant review and musings on a trip to London - The Noodle Hous,, Shaftsbury Avenue , London Restaurant review and musings on a trip to London - The Noodle Hous,, Shaftsbury Avenue , London
16/05/2014
Date of visit – 24/4/14 I love, love, love London.  So the option to meet a client in very central London is an absolute joy, even if that means a 4.45am start.  London is a sensory delight – the sights, the smells, the noise is all consuming.  Exciting and invigorating, although by the end of the day usually exhausting. A huge part of any London trip is the opportunity to enjoy the cuisine, check out an old favourite or try somewhere new.  I am always on the lookout for a delicious cortado in an independent coffee shop, I can get a Starbucks, Costa etc. any...
What is 'Creativity'? What is 'Creativity'?
13/05/2014
The other day I was talking to an Accountant, let’s call her Lisa. Lisa was telling me that she is “not creative” at all. I asked her why she thought that and she told me that she likes lines and spreadsheets, plain paper and freedom of space freaks her out. The conversation reminded me of being at senior school and being told that I was not creative, because I couldn’t draw, I wouldn’t sew and that was it. Seriously. OK, this was MANY years ago but I left the education system with my seven GCSE’s and a clear understanding that I...
The Perfect Cheese Business Card? The Perfect Cheese Business Card?
02/05/2014
At Umami it goes without saying that we love design and brand as much as we love food – but we prefer it when the two are perfectly combined. That is why we love this business card for a cheese shop in Brazil – how better to be remembered by your cheese-loving customers than by giving them their own pocket-sized cheese grater business card? Also, the usefulness of the product ensures that it won’t be thrown away, and it’s uniqueness makes it a viral talking point. All fantastic free ways to convey your message! We love clever, value-added brand work like this....