Umami - Blog Archive

Blog Archive

Fresh London air for sale - April fool come early? Fresh London air for sale - April fool come early?
31/03/2016
So today over on The Huffington Post we spotted an article that we suspected had been posted a day early? Surely no one would be selling, let alone buying Shoreditch air? Now don’t get us wrong, we know that Shoreditch has gone up in the world and is now full of fabulously cool cafes, hipsters and funky places to live and be. But WHY would someone sell fresh air from there?  And not only sell it but at £19.99 (not sure if p&p is extra). Thankfully there is a good back story to the post (phew!), Carl Casis is looking for a...
Innocent's perfect International Women's Day post Innocent's perfect International Women's Day post
08/03/2016
Here at Umami we love the quirky, individual brand and marketing approach of innocent drinks. One of Michelle’s favourite books about business and marketing is ‘Our Story and Some Things We've Learned’ by the innocent founders. That’s why, when we saw this post on International Women’s Day it made total sense. An irreverent, sarcastic and silly response with a more serious message behind it – it perfectly reflects innocent’s strong ethical stance and fun, quirky communications.   (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3";...