Pizza Hut's new branding - is it the flavour of now?
This week Pizza Hut have unveiled a new brand identity that they will be rolling out across its thousands of US stores later this month. The move comes after years of slipping sales – the once-popular pizza giant has recently found itself in limbo after an explosion in high-end and cheap-and-cheerful competitors. They hope the new brand will help them appeal to a younger audience and that new luxury topping options will help them offer a premium price point. The new menu sounds great – with additions like sriracha, salted pretzel base (really want to try that) and balsamic drizzle (YUM). I’m...