New Old Fashioned Marketing Part 2 - Return of the Branded Gift
Umami have recently done some slightly different work for a long-term contact of ours – Studio Venues. The Studio are a great independent conference and event venue right in the heart of Birmingham. Inspired by our blog on ‘new old-fashioned marketing’they decided to send gifts out to potential clients. To show off their fantastic catering they decided to send loaf cakes in branded tins and branded cotton shopper bags stuffed with goodies. This provided a branded, useful keepsake as well as a shareable treat for some instant gratification. Both products have a strapline across the middle, and a logo with contact details in the bottom...
Apples, Sustainability and local business on Radio 4!
Today we heard that a fantastic local farm & farm shop, Hanley Farm Shop, have been featured on Radio 4’s Farming Today programme. They are talking all about the organic label, and whether it does more harm than good. Listen to it on Radio 4’s iPlayer . It’s great to hear a local company get a national spotlight – especially one that is linked so closely with many things we’re passionate about at Umami, like great food, local issues and sustainability. Hanley Farm Shop is a fantastic local shop, selling beautiful products from a converted barn on Tidenham Chase (a great road with stunning views...
Umami's Big Night Out at the Monmouthshire Business Awards
Friday evening saw the Umami team scrubbing up for an evening of glitz and glamour at the Monmouthshire Business Awards finals. Plenty of our friends and clients were finalists, and we were finalists ourselves in the category of Excellence in Marketing, against two of the biggest local Monmouthshire companies, Mabey Bridge and Hicks Logistics. No pressure. We entered St Pierre to a reception of sparkling wine and canapés, always a nice way to start an evening, and plenty of fantastic local businesspeople to mingle with and chat to. We were then ushered into the dining room, decked out in red, white and green...
Trend-spotting at the Earls Court Restaurant Show 2013
Fresh from our day at Women Outside the Box Festival in Bristol, I jetted off to London first thing on Tuesday to do some market research at the Restaurant Show. Keeping our collective finger on the pulse of food industry trends is key to what sets Umami apart from other design agencies, and a perfect excuse to get out and try some great food. One of the big noticeable trends from the day was the rise of tea – it’s definitely one to watch with at least 8 tea companies exhibiting – Including Flora Tea Company of Dragon’s Den fame. Our...
Event round-up - Umami at Women Outside The Box Festival
Yesterday Michelle and I were flying the Umami flag at Bristol’s Arnolfini bright and early for a day socialisi- I mean, hem, networking at Women Outside the Box Festival. The day was a celebration of female entrepreneurship, and there was plenty to celebrate! Crammed full of lovely stalls of all kinds, from foodies to corporate B2Bs (personally we were surrounded by cake – the torture!) there was plenty to see and do, and lots of great people to talk to! We made connections with plenty of great businesses, including our perfect partner Relish, specialists in bringing your food and drink products to mass market...
5 Fake Rebrands - Great Marketing Idea?
Burger King surprised a lot of people yesterday by announcing that they would now be renamed ‘Fries King’. This unleashed a torrent of confusion and hate across the web, including twitter and facebook. This called to mind a few other companies that have tried to do the ‘fake rebrand’ as a marketing campaign in the past. The common theme seems to be backfiring. Pizza Hut I’m sure some of us may still remember the marketing campaign from around 5 years ago, when Pizza Hut started advertising themselves as ‘Pasta Hut’. Again, the stunt caused confusion, with many people thinking the advert to be...
The divorce of Lloyds and TSB - who got custody of the pointy-nosed children?
It’s now been a month since one of the biggest high-street banks, Lloyds TSB, was forced by an EU ruling to split into two companies – Lloyds and TSB. We have been watching this closely as a design agency, very interested to see what each branch does with their branding. None of us were really fans of the old branding – the bizarre pointy-nosed family felt a little patronising and childish, not particularly want you want from a bank. TSB have reclaimed their logo from before they were swallowed up by Lloyds in 1995, but with an updated edge. A sans-serif font...