Umami - Blog Archive

Blog Archive

5 Top Blogging Tips - How, When, and What? to Write! 5 Top Blogging Tips - How, When, and What? to Write!
We are constantly asked by clients how to blog successfully. Well – how better to share our blogging tips than by blogging about them? 1. Think about who you want to attract, and what they might enjoy reading. Although we are a design company, and obviously blog about our own work and office news, we also blog about things that we enjoy or have an opinion on. For example we also comment on restuarant reviews, food industry news and business. Be careful blogging purely about your business – aside from getting stale you also don’t want to start giving too much publicity to potential competitors or...
Umami Work - Frumtious Umami Work - Frumtious
Umami are thrilled to be helping with the launch of an exciting new product – Frumtious. We were approached by Ben Smith to create the branding and brand guidelines after a referral from another client. We quickly came up with a range of logos for the real fruit product, trying to capture the young and fresh feel of the product and the team behind it, Ben being a young entrepreneur himself, and showed him lots of different ideas. The favourite by far was the ‘splat’ concept, which we then produced in the various different ‘flavours’ of Frumtious. Next we designed stationery suite,...
Looking Forward to 2014 Food Trends and New Work! Looking Forward to 2014 Food Trends and New Work!
So 2013 saw Umami’s first whole year in business – and what a year! We have built a fantastic relationship with Tate & Lyle Sugars – designing their foodservice website and working on the brochure to go with this – still underway. We were also shortlisted for a Monmouthshire Business Award in Excellence in Marketing, though lost out to worthy competition Hicks Logistics (But there’s always 2014 to try again!). We have carried out some fantastic Direct Marketing campaigns to spread the word about the new business, and secured promising meetings with national and internationally recognised food brands. We also helped some smaller local food & drink businesses, including a logo and packaging...