Design for Food Blog

Foodie Design Blog

11 Honest Graphs That Hilariously Sum Up What Travel Is Like 11 Honest Graphs That Hilariously Sum Up What Travel Is Like
Author: Umami Team on 08/05/2017
If you know Creating Media then you will know that we do love illustration and infographics, this latest set from Design Taxi really made us smile! Especially as Michelle has just been “on business” in Rome with clients. Now you would think that Michelle had been working REALLY hard for three days but from what we saw on Instagram it really did look like a holiday. She was over there with one of our UK clients as part of their European marketing conference, the only supplier invited to the meeting. Michelle is quite partial to sharing her foodie experiences and over on...
Gothic ice cream? Would you try it!? Gothic ice cream? Would you try it!?
Author: Umami Team on 28/04/2017
We do love an alternative food trend, especially when it just looks so wrong it has to be right! Take a look at this latest craze over in the USA, almond charcoal flavoured and coloured ice cream. Yes really. So here are a five things that we like about the trend:   ·         It just looks designer – everyone knows that black goes with everything right? ·         The trend for Unicorn sprinkles works beautifully, it just looks so pretty ·         Black ice cream cones look fantastic! ·         It feels grown up, we can’t really see five year olds “getting it”, so this is for us adults ·         Ever...
Ten food inventions you never knew you needed! Ten food inventions you never knew you needed!
Author: Michelle Dalley on 12/04/2017
Ten food inventions you never knew you needed… Today life has changed. Someone has come up with the most needed solution in the food industry (IMO). A label on avocados that tell you when they are ripe. Yes really. Is it just us that can NEVER get their avocados to be ready at the right time? Too hard, dull flavour. Too soft, 70% brown. Meh! But here is the solution, a little sticker to tell us consumers when to open our avocado. Perfect! The only problem is WHERE are the stores even using this system? When we find out we will tell you…thank us later....
Pantone Posts! Pantone Posts!
Author: Michelle Dalley on 07/07/2016
Just as we thought we couldn’t love Instagram any more than we currently do we find that #pantoneposts is a thing! Seriously.  Food laid out in beautiful style to match pantone colours! We need to do this. Tomorrow please team.  At Umami Design Sense for Food we are not averse to setting up the studio lighting ready for some big ideas for client Instagram accounts and marketing.  A trip to raid M&S of their finest ingredients to add that extra sparkle to  a plate of crackers.  Hunting down the most perfect teeny tiny cookie cutters for another shoot, or ordering a honey...
Do you remember the guy selling Fresh London Air?  We looked him up and guess what! Do you remember the guy selling Fresh London Air? We looked him up and guess what!
Author: Michelle Dalley on 20/06/2016
Back in March we spotted a terrific story about a Londoner who was emigrating to Canada, with a dream job on his mind.  If you go back and take a look at our blog you will see that we were somewhat cynical about the post.  I mean, seriously – WHO wants a jar of fresh air?  Is air from London even actually fresh?  Would Trading Standards have an opinion about this product? Did it need food regulations labelling…. And the list of over thinking comments went on and on in my head. Carl faded into the back of my mind over...
Food and drink inspiration on Instagram -  join us! Food and drink inspiration on Instagram - join us!
Author: Michelle Dalley on 15/05/2016
Running a creative design agency we see inspiration all around!  It could be a social media quote, a picture while out walking the dog at lunchtime, a fabulous coffee with a client. So for Umami Design for Food we find that Instagram is the perfect platform to share the many hundreds of smartphone photos we take each month. We are fascinated by photographs of food, the styling that makes it look enticing and then the perfectly natural ones that make it look totally edible right now! At Umami we specialise in working with clients in the food and drink sector, based on...
Fresh London air for sale - April fool come early? Fresh London air for sale - April fool come early?
Author: Michelle Dalley on 31/03/2016
So today over on The Huffington Post we spotted an article that we suspected had been posted a day early? Surely no one would be selling, let alone buying Shoreditch air? Now don’t get us wrong, we know that Shoreditch has gone up in the world and is now full of fabulously cool cafes, hipsters and funky places to live and be. But WHY would someone sell fresh air from there?  And not only sell it but at £19.99 (not sure if p&p is extra). Thankfully there is a good back story to the post (phew!), Carl Casis is looking for a...
Innocent's perfect International Women's Day post Innocent's perfect International Women's Day post
Author: Umami Team on 08/03/2016
Here at Umami we love the quirky, individual brand and marketing approach of innocent drinks. One of Michelle’s favourite books about business and marketing is ‘Our Story and Some Things We've Learned’ by the innocent founders. That’s why, when we saw this post on International Women’s Day it made total sense. An irreverent, sarcastic and silly response with a more serious message behind it – it perfectly reflects innocent’s strong ethical stance and fun, quirky communications.   (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3";...
Be Like Bill... Be Like Bill...
Author: Umami Team on 25/01/2016
We could not resist creating our own Bill, after all we do love social media! As you can see Bill has great sense and spoke to us about his design and marketing needs. You see, we know a thing or two about helping food and drink clients stand out in their market.  We are working with clients in the food industry just like you,  to create outstanding logos, packaging design, branding, websites, social media and marketing strategies. So, if you are in the food industry and you need help with your design and marketing pick up the phone and call the office,...
Brands in 2016 - this time it's personal! Brands in 2016 - this time it's personal!
Author: Umami Team on 01/01/2016
Everyone at Umami wishes you a Happy New Year! And with a shiny new year, it means we are looking forward to exciting new trends in design and marketing for the coming year… It has been an ongoing trend for several years – brands have been becoming more and more personal. 2016 will be the year that all brands will be expected to be more focused on a personalised, friendly brand experience for all users. Some great examples of brand utilising great personalisation are the famous Coca Cola named bottles – it’s touching an individual out there and giving them a special, personalised...
The Language of Colour The Language of Colour
Author: Umami Team on 27/02/2015
Colour is a very emotive design tool, and our reactions to many colours are deeply rooted in our psyche and culture so it’s important to choose your brand colours carefully. There is a reason that bright, warning red is used for road signs and hospital wards are painted a soothing pastel green or blue! As well as considering what you want your brand colour to say about you, you also have to consider how the supporting colours in your scheme work together – this is where you need to consider a colour wheel. A general rule of thumb is that colours...
Umami client work - Lodge Farm Kitchen website Umami client work - Lodge Farm Kitchen website
Author: Umami Team on 17/02/2015
One of Umami’s latest websites to go live is Lodge Farm Kitchen. Take a look at this brilliant new high-quality ready meal site! The process started, as ever, by discussing what was important to the client. Lodge Farm Kitchen has had fantastic growth since they started in 2009, and have recently moved into a brand new purpose built factory and had an updated logo and packaging redesign to fit their new market position. They were in need of a new website to match this fresh new image, and aimed at targeting trade customers rather than direct to the end consumer. They were also very...
5 Bits of Design Jargon Worth Learning 5 Bits of Design Jargon Worth Learning
Author: Umami Team on 02/02/2015
Here at Creating Media we know that the design world has its own share of jargon and specialised terms the same as any other industry. While most of it is put into plain terms when we talk with clients there are just some terms that are worth knowing if you are discussing design… Below we give you a 5-point roadmap to blagging your way through a conversation about design! Logo design vs branding Logo design is an aspect of branding, but not the entire process. Brand is everything that customers experience about your company, from the colours chosen, to your brand values,...
Umami client work - Speciality Desserts Umami client work - Speciality Desserts
Author: Umami Team on 15/01/2015
Umami were thrilled before Christmas to produce the new website for Speciality Desserts – a dessert manufacturer serving the foodservice sector. Take a look at www.specialitydesserts.co.uk We started the process, as always, by liaising with Ann Tysoe (Head of Sales) and other key team members at Speciality Desserts to establish what was important to achieve with the new site. Speciality Desserts had not refreshed their old website for a while, and felt it was decidedly not foodie feeling. It was also built in flash, meaning the site was accesible from a wide range of modern devices (including all apple iPhones, iPads and computers,...
5 Food Trends to Look Out for in 2015 5 Food Trends to Look Out for in 2015
Author: Umami Team on 06/01/2015
Here’s a little snippet from our blog from early January predicting 2014’s food trends: ‘Of course Street Food is still trendy, as we spotted at the Restaurant Show, as is the upscale junk food we have blogged about previously, but trends set to rise in 2014 include more locally sourced ingredients, more ‘mashup’ dishes such as 2013s Cronut, the rise of tea, artisan pizza and even Umami! Social dining is set to rise as well, seeing more restaurants and cafes with large, shared bench tables and dining bars.’ Didn’t we do well? All of these did seem to come to fruition through the year, as well as the...
Christmas Food Facts! Christmas Food Facts!
Author: Umami Team on 19/12/2014
We love this Christmassy, foodie infographic from Mitchells & Butlers pub group. Even for someone who used to be in the foodservice industry – Michelle is shocked that a whopping 1 million Britons will be eating out this Christmas day. The whole team at Umami would like to take this opportunity to wish you a very Merry Christmas, whatever and wherever you’ll be eating on the day! Check out the fullsize infographic on our Pinterest! ...
Pizza Hut's new branding - is it the flavour of now? Pizza Hut's new branding - is it the flavour of now?
Author: Victoria Jones on 13/11/2014
This week Pizza Hut have unveiled a new brand identity that they will be rolling out across its thousands of US stores later this month. The move comes after years of slipping sales – the once-popular pizza giant has recently found itself in limbo after an explosion in high-end and cheap-and-cheerful competitors. They hope the new brand will help them appeal to a younger audience and that new luxury topping options will help them offer a premium price point. The new menu sounds great – with additions like sriracha, salted pretzel base (really want to try that) and balsamic drizzle (YUM). I’m...
5 Top Tips for Making the Most of LinkedIn 5 Top Tips for Making the Most of LinkedIn
Author: Umami Team on 01/10/2014
Here at Umami we love LinkedIn. The whole team are on there, as well as our company page. However, we have plenty of pet hates of badly constructed profiles (which are thankfully very easy to fix!). Is LinkedIn not performing as well as you’d like for you? Take a look at our top tips below and maybe you’ll spot some aspects of your profile which you can improve in just a few minutes. Customised URL Adding a shortened URL is so easy and has so many benefits, it’s a wonder that more people don’t do it! It makes you easier to find,...
Brands with Umami - the CoolBrands top 20 Brands with Umami - the CoolBrands top 20
Author: Victoria Jones on 23/09/2014
As lovers of all things brand we were very excited to see the list of this year’s official ‘Cool Brands’. The brands in the list are decided by 2000 consumers, and a panel of 37 key influencers (which this year’s included models Sophie Dahl and Jodie Kidd and fashion designer Julien Macdonald). The brands are marked on their style, innovation, originality, authenticity, desirability and uniqueness. When looking at the list, you can definitely see the influence of desirability and style in the raft of high-end luxury lifestyle brands (Dom Perignon, Aston Martin, Bang & Olufson, Selfridges, Liberty, Chanel, Alexander McQueen and...
Review - The Ethicurean. Nr. Bristol Review - The Ethicurean. Nr. Bristol
Author: Victoria Jones on 10/09/2014
Date Visited – 06/09/2014 On the weekend I had the absolute delight of visiting The Ethicurean – a great concept restaurant just on the outskirts of Bristol near the airport. The Ethicureans slogan is ‘A Sense of Place’ – and this is a very fitting slogan when you consider the amazing location and delicious food. The restaurant is based in a Victorian walled garden, and all fruit and veg used in the meals is grown in the garden. Talk about reducing food miles?! Though the meat is not farmed on-site, it is all ethically raised by local farmers. The menu at the Ethicurean also changes...
Afternoon Tea at the Celtic Manor Afternoon Tea at the Celtic Manor
Author: Victoria Jones on 06/08/2014
Another episode in my adventures in Afternoon tea – check out my other posts for reviews of Bath Pump Rooms and The Savoy. Monday was my grandmothers birthday, so my mum and I took her out for what we hoped would be a fairly swanky afternoon tea at the local 5* independent hotel, the Celtic Manor. I am recently vegan (made the jump after over 10 years as a vegetarian) and the staff at the Celtic Manor were informed of this when we booked in a few weeks ago – I was very excited to spend the afternoon with my family and enjoy my...
Umami Love... Pes Cooking Films Umami Love... Pes Cooking Films
Author: Umami Team on 18/07/2014
Pes’s films are quirky and creative, taking normal every-day objects and showing them in a completely new way. My personal favourites are ‘Game Over’ which uses objects to recreate vintage 8-bit video games and ‘The Deep’ which recreates a creepy underwater scene using bits of scrap metal and old tools, but I also love his ‘cooking films’ where he shows meals being created from decidedly inedible ‘stuff’. He has already created two films in this style, ‘Western Spaghetti’ and ‘Fresh Guacamole’, which have both gone viral and even inspired a series of recent adverts by OXO (and probably the larger trend...
Google My Business - What Exactly is it? Google My Business - What Exactly is it?
Author: Umami Team on 19/06/2014
In the last few days you may have heard of a new Google service – ‘My Business’. But what is this new service that got ushered in overnight? How does it affect users that already have a Google+ or Google Places account? Essentially, Google My Business is a new dashboard to manage all the Google Services your business already uses from one place. Places, Plus, YouTube, Analytics, Reviews, Insights and Hangouts are now all easily accessible from the google.com/business link. If you already have a Google+ page or Places/Maps listing you should already be subscribed for the services, and emails are...
Restaurant review and musings on a trip to London - The Noodle Hous,, Shaftsbury Avenue , London Restaurant review and musings on a trip to London - The Noodle Hous,, Shaftsbury Avenue , London
Author: Michelle Dalley on 16/05/2014
Date of visit – 24/4/14 I love, love, love London.  So the option to meet a client in very central London is an absolute joy, even if that means a 4.45am start.  London is a sensory delight – the sights, the smells, the noise is all consuming.  Exciting and invigorating, although by the end of the day usually exhausting. A huge part of any London trip is the opportunity to enjoy the cuisine, check out an old favourite or try somewhere new.  I am always on the lookout for a delicious cortado in an independent coffee shop, I can get a Starbucks, Costa etc. any...
What is 'Creativity'? What is 'Creativity'?
Author: Michelle Dalley on 13/05/2014
The other day I was talking to an Accountant, let’s call her Lisa. Lisa was telling me that she is “not creative” at all. I asked her why she thought that and she told me that she likes lines and spreadsheets, plain paper and freedom of space freaks her out. The conversation reminded me of being at senior school and being told that I was not creative, because I couldn’t draw, I wouldn’t sew and that was it. Seriously. OK, this was MANY years ago but I left the education system with my seven GCSE’s and a clear understanding that I...
The Perfect Cheese Business Card? The Perfect Cheese Business Card?
Author: Umami Team on 02/05/2014
At Umami it goes without saying that we love design and brand as much as we love food – but we prefer it when the two are perfectly combined. That is why we love this business card for a cheese shop in Brazil – how better to be remembered by your cheese-loving customers than by giving them their own pocket-sized cheese grater business card? Also, the usefulness of the product ensures that it won’t be thrown away, and it’s uniqueness makes it a viral talking point. All fantastic free ways to convey your message! We love clever, value-added brand work like this....
Keep Lots More Secrets Over at Pinterest Boards Keep Lots More Secrets Over at Pinterest Boards
Author: Umami Team on 07/03/2014
We are BIG fans of Pinterest in the Umami office, and we regularly use the secret board feature for researching clients, leads and inspiration. That’s why we were absolutely thrilled to find out the Pinterest will now offer unlimited secret boards (there used to be a maximum of three – so we were forever deleting and recreating boards) We came up with our top 5 tips for using the secret boards on Pinterest: 1. Market research. We very often use secret Pinterest boards as part of our research process for new clients and leads – you can share the link if you want to...
Valentines Day for Valentines Day Haters Valentines Day for Valentines Day Haters
Author: Umami Team on 14/02/2014
For anyone who doesn’t like Valentine’s Day – there are a few sets of fantastic cards for singletons and Valentines sceptics. The first set, from Dysfunctional Valentines, are available for couples who want to send mushy message with a twist… such as ‘You’ll do’ and ‘You’re OK for your age’ (If you want to see the whole set just be aware that some have bad language) http://www.dysfunctional-valentines.com/ The second set, from Buzzfeeds Jen Lewis, are for those people who just want to re-affirm their self-love. http://designtaxi.com/news/363675/These-Cheeky-Valentines-Will-Remind-You-That-Being-Single-Can-Be-Fun/ ...
Review - Masa, Bristol Review - Masa, Bristol
Author: Victoria Jones on 12/02/2014
Visited 9 Feburary 2014 Last weekend I went out for the evening with possibly the most impossible party to cater for. There was me (a vegetarian who can’t eat chillis, ruling out most vegetarian-friendly cuisines like Indian and Thai), my partner (who demands meat with every meal) and our friend (who is allergic to wheat). It didn’t help that we headed out at around 6 – missing most of the places who only open at lunchtime on Sunday. We meandered through the city, determined to try somewhere new, before ending up in Baldwin Street with a few possibilities in front of...
5 Top Blogging Tips - How, When, and What? to Write! 5 Top Blogging Tips - How, When, and What? to Write!
Author: Victoria Jones on 30/01/2014
We are constantly asked by clients how to blog successfully. Well – how better to share our blogging tips than by blogging about them? 1. Think about who you want to attract, and what they might enjoy reading. Although we are a design company, and obviously blog about our own work and office news, we also blog about things that we enjoy or have an opinion on. For example we also comment on restuarant reviews, food industry news and business. Be careful blogging purely about your business – aside from getting stale you also don’t want to start giving too much publicity to potential competitors or...
Umami Work - Frumtious Umami Work - Frumtious
Author: Umami Team on 21/01/2014
Umami are thrilled to be helping with the launch of an exciting new product – Frumtious. We were approached by Ben Smith to create the branding and brand guidelines after a referral from another client. We quickly came up with a range of logos for the real fruit product, trying to capture the young and fresh feel of the product and the team behind it, Ben being a young entrepreneur himself, and showed him lots of different ideas. The favourite by far was the ‘splat’ concept, which we then produced in the various different ‘flavours’ of Frumtious. Next we designed stationery suite,...
Looking Forward to 2014 Food Trends and New Work! Looking Forward to 2014 Food Trends and New Work!
Author: Umami Team on 07/01/2014
So 2013 saw Umami’s first whole year in business – and what a year! We have built a fantastic relationship with Tate & Lyle Sugars – designing their foodservice website www.sugarandsyrup.com and working on the brochure to go with this – still underway. We were also shortlisted for a Monmouthshire Business Award in Excellence in Marketing, though lost out to worthy competition Hicks Logistics (But there’s always 2014 to try again!). We have carried out some fantastic Direct Marketing campaigns to spread the word about the new business, and secured promising meetings with national and internationally recognised food brands. We also helped some smaller local food & drink businesses, including a logo and packaging...
Review - The Beer Emporium, Bristol Review - The Beer Emporium, Bristol
Author: Victoria Jones on 13/12/2013
The Beer Emporium, Bristol – Visited 11/12/13 Wednesday night saw me enjoying a lovely festive night out in Bristol with family. Four of us set out, with no end destination or set plan in mind. We started the night by meeting in The Ostrich in Redcliffe, with a vague idea we might be able to have some food there (some of us had eaten before an fully recommend the Sunday roast!) – however they were out of draught beer, my fathers drink of choice, so decided to move on out into the crisp December night to find somewhere different. A meander along...
New Old Fashioned Marketing Part 2 - Return of the Branded Gift New Old Fashioned Marketing Part 2 - Return of the Branded Gift
Author: Michelle Dalley on 29/10/2013
Umami have recently done some slightly different work for a long-term contact of ours – Studio Venues. The Studio are a great independent conference and event venue right in the heart of Birmingham. Inspired by our blog on ‘new old-fashioned marketing’they decided to send gifts out to potential clients. To show off their fantastic catering they decided to send loaf cakes in branded tins and branded cotton shopper bags stuffed with goodies. This provided a branded, useful keepsake as well as a shareable treat for some instant gratification. Both products have a strapline across the middle, and a logo with contact details in the bottom...
Apples, Sustainability and local business on Radio 4! Apples, Sustainability and local business on Radio 4!
Author: Victoria Jones on 25/10/2013
Today we heard that a fantastic local farm & farm shop, Hanley Farm Shop, have been featured on Radio 4’s Farming Today programme. They are talking all about the organic label, and whether it does more harm than good. Listen to it on Radio 4’s iPlayer . It’s great to hear a local company get a national spotlight – especially one that is linked so closely with many things we’re passionate about at Umami, like great food, local issues and sustainability. Hanley Farm Shop is a fantastic local shop, selling beautiful products from a converted barn on Tidenham Chase (a great road with stunning views...
Umami's Big Night Out at the Monmouthshire Business Awards Umami's Big Night Out at the Monmouthshire Business Awards
Author: Victoria Jones on 16/10/2013
Friday evening saw the Umami team scrubbing up for an evening of glitz and glamour at the Monmouthshire Business Awards finals. Plenty of our friends and clients were finalists, and we were finalists ourselves in the category of Excellence in Marketing, against two of the biggest local Monmouthshire companies, Mabey Bridge and Hicks Logistics. No pressure. We entered St Pierre to a reception of sparkling wine and canapés, always a nice way to start an evening, and plenty of fantastic local businesspeople to mingle with and chat to. We were then ushered into the dining room, decked out in red, white and green...
Trend-spotting at the Earls Court Restaurant Show 2013 Trend-spotting at the Earls Court Restaurant Show 2013
Author: Michelle Dalley on 10/10/2013
Fresh from our day at Women Outside the Box Festival in Bristol, I jetted off to London first thing on Tuesday to do some market research at the Restaurant Show. Keeping our collective finger on the pulse of food industry trends is key to what sets Umami apart from other design agencies, and a perfect excuse to get out and try some great food. One of the big noticeable trends from the day was the rise of tea – it’s definitely one to watch with at least 8 tea companies exhibiting – Including Flora Tea Company of Dragon’s Den fame. Our...
Event round-up - Umami at Women Outside The Box Festival Event round-up - Umami at Women Outside The Box Festival
Author: Victoria Jones on 08/10/2013
Yesterday Michelle and I were flying the Umami flag at Bristol’s Arnolfini bright and early for a day socialisi- I mean, hem, networking at Women Outside the Box Festival. The day was a celebration of female entrepreneurship, and there was plenty to celebrate! Crammed full of lovely stalls of all kinds, from foodies to corporate B2Bs (personally we were surrounded by cake – the torture!) there was plenty to see and do, and lots of great people to talk to! We made connections with plenty of great businesses, including our perfect partner Relish, specialists in bringing your food and drink products to mass market...
5 Fake Rebrands - Great Marketing Idea? 5 Fake Rebrands - Great Marketing Idea?
Author: Victoria Jones on 04/10/2013
Burger King surprised a lot of people yesterday by announcing that they would now be renamed ‘Fries King’. This unleashed a torrent of confusion and hate across the web, including twitter and facebook. This called to mind a few other companies that have tried to do the ‘fake rebrand’ as a marketing campaign in the past. The common theme seems to be backfiring. Pizza Hut   I’m sure some of us may still remember the marketing campaign from around 5 years ago, when Pizza Hut started advertising themselves as ‘Pasta Hut’. Again, the stunt caused confusion, with many people thinking the advert to be...
The divorce of Lloyds and TSB - who got custody of the pointy-nosed children? The divorce of Lloyds and TSB - who got custody of the pointy-nosed children?
Author: Umami Team on 02/10/2013
It’s now been a month since one of the biggest high-street banks, Lloyds TSB, was forced by an EU ruling to split into two companies – Lloyds and TSB. We have been watching this closely as a design agency, very interested to see what each branch does with their branding. None of us were really fans of the old branding – the bizarre pointy-nosed family felt a little patronising and childish, not particularly want you want from a bank. TSB have reclaimed their logo from before they were swallowed up by Lloyds in 1995, but with an updated edge. A sans-serif font...
Afternoon Tea at The Savoy Afternoon Tea at The Savoy
Author: Victoria Jones on 25/09/2013
As I mentioned in my recent review of Afternoon Tea at Bath Pump Rooms, my next fancy afternoon tea would be at none other than The Savoy in London. In all honesty I am still on a bit of a comedown – the entire experience completely exceeded my expectations in every way. After a day of sightseeing in London we wandered up the Strand to that iconic entrance – the topiaries shaped like the Savoy’s mascot and famous ‘14th guest’ to parties of 13 diners, Kaspar the cat, the beautiful art deco fountain, the doormen in top hats. Fun fact – the roundabout...
Kraken Rum Tentacles Kraken Rum Tentacles
Author: Umami Team on 17/09/2013
Over the weekend, during the ‘Festival No. 6’ food festival at Portmeirion in North Wales (Nice little reference to The Prisoner there…) a 30 foot tentacle washed up on the beach. This mysterious occurrence was actually part of a (fantastic!) marketing stunt by Kraken Rum as part of the festival – where they served up pieces of ‘kraken tentacle’ which were actually rich fruit cake soaked in the rum. The staff at the event were dressed in old fashioned diving suits – as fully suited ‘kraken hunters’. The whole things just sounds like a really great idea carried out really well...
Apple iPhone - What's Next? Apple iPhone - What's Next?
Author: Victoria Jones on 11/09/2013
So I hope I’m not the only one finding the new Apple iPhones unveiled this morning a little… underwhelming. With the leaps and bounds forward in Android technology (for example, the Nokia Lumia’s nighttime camera, and unveiling of the new Android KitKat version to be coming soon) and the rumours flying around about potential Apple innovations in the run-up to the launch, a reskinned OS, pretty colours on the cases and a fingerprint sensor just aren’t enough to get anyone in the office excited. I think Apple have placed themselves in a strange position – they have released a ‘budget’ version...
Lucozade Ribena Sale to Suntory Lucozade Ribena Sale to Suntory
Author: Umami Team on 09/09/2013
Today we heard the news that GSK (GlaxoSmithKline) has sold the household brands Lucozade and Ribena to Japanese company Suntory for £1.35bn. Suntory already own Orangina and Schweppes so are well placed to expand the former GSK brands – although Ribena and Lucozade are well known in the UK they don’t have the recognition internationally that Suntory’s other brands do. A sale has potentially been on the cards since Feburary to allow GSK to focus on their pharmaceutical operation – though they achieved nearly double the original price tag of £766 million. This is especially interesting news for us in the Umami office,...
Sir Terry Matthews announces Celtic Manor Organic Brand Sir Terry Matthews announces Celtic Manor Organic Brand
Author: Umami Team on 05/09/2013
Photo from tripadvisor.com Sir Terry Matthews has announced that he will be beginning to turn the Celtic Manor and Usk Valley into a model organic paradise. The South Wales business giant already sources organic food for the Celtic Manor Resort’s catering operations, including over 3000 local organic turkeys over the Christmas period. According to Sir Terry the ‘natural progression’ was to move on to growing his own. As such a big local landowner and big-name influencer Sir Terry is probably uniquely placed to head a crusade for more organic food – the purchasing power and brand recognition of the Celtic Manor are...
Tesco Finest to roll out new look Tesco Finest to roll out new look
Author: Umami Team on 04/09/2013
Tesco are revamping the packaging for it’s top-end Finest range, following last years successful roll-out of the Value range re-branding to ‘Everyday Value’. The change sees the striking black and silver packaging featuring rustic photos of food and ingredients set against dark wooden tables replaced with a more ‘homemade’ feel – with script fonts and stylised illustrations. This follows last months news that Tesco Finest will be sponsoring the next series of Downton Abbey – Tesco really do seem to be pushing their Finest range at the moment. Could this be a reaction to the massive losses they made by making a...
Who has 350m pounds to buy some biscuits? Who has 350m pounds to buy some biscuits?
Author: Umami Team on 29/08/2013
Today we learned that Burton’s Biscuits are up for sale. Frankly I thought ‘so what?’ until I read the list of brands they create – household favourites such as Jammie Dodgers, Maryland and Wagon Wheels. They even make the biscuits for Cadbury – you know those delicious choccy digestives with real dairy milk drizzled over the top? The price tag for the business is set to be £350m – frankly who doesn’t wish they could afford to spend a few million on biscuits? Under the current owners the business has gone from strength to strength – with millions invested in the...
Umami are Monmouthshire Business Award Finalists! Umami are Monmouthshire Business Award Finalists!
Author: Umami Team on 22/08/2013
We are EXTREMELY excited, as last night we found out that we have been shortlisted for the Monmouthshire Business Award in Excellence in Marketing! We’re so excited to get through to the final of this well-respected award – dubbed the ‘Oscars of Welsh business’. Umami has been shortlisted for the marketing work we’ve been beavering away at, including our innovative high-quality targeted mailshot, and active social media approach. The next stage includes filming a short interview at a local landmark, then final judging before the winners are announced at a glitzy event at the St Pierre on October 11th – We’re already choosing our outfits! Article by...
Why are you with your bank? Would you switch because of brand? Why are you with your bank? Would you switch because of brand?
Author: Umami Team on 16/08/2013
We’ve been reading the news that from September 16th we’ll be able to change our bank account provider very easily in just 7 days. It looks like it will just be a case of going on the switching service website and choosing who you want to move to – your new bank will then pick up everything from there and even transfer your direct debits and standing orders. It seems like a great idea, especially as most people these days only change their bank account on average once in 26 years. There are probably a lot of people who have never changed in their life, and...
Musings on Googleburgers, poverty and vegetarianism Musings on Googleburgers, poverty and vegetarianism
Author: Victoria Jones on 12/08/2013
It’s been a week since the public unveiling of the ‘googleburger’ – a burger grown in a lab from bovine stem cells. The project was backed by google co-founder Sergey Brin, hence the googleburger nickname. People are touting it as an end to world hunger and malnutrition. It’s been an issue bubbling away for a few years now – as nations become more wealthy and over-populated, meat eating is on the rise and agricultural areas are shrinking. It also takes far more resources and time to raise an edible animal than crops to feed the same amount of people. There are...
Friday Foodie Fun No.5 Friday Foodie Fun No.5
Author: Umami Team on 09/08/2013
This week for Friday Foodie Fun we have the iconic alphabetti spaghetti – I’m just surprised we didn’t do this sooner! ...
Marmite Adverts - love them or hate them? Marmite Adverts - love them or hate them?
Author: Umami Team on 07/08/2013
Marmite have recently launched a new advert to our TV screens. As Marmite is both a food stuffed with umami, and an iconic brand we take a special interest here in the office. The advert parodies the usual style of adverts from organisations like the RSPCA – a ‘mockumentary’ style following a team of Marmite Neglect Officers as the ‘rescue’ and ‘rehome’ neglected jars of marmite from the back of peoples cupboards. The advert is obviously designed to be quite tongue-in-cheek, and certainly seems to be in keeping with Marmites famous ‘love it or hate it’ slogan – the Advertising...
Friday Foodie Fun No. 4 Friday Foodie Fun No. 4
Author: Umami Team on 02/08/2013
This week is a particular favourite for our resident ‘honorary Italian’ Victoria – Umami pizza!   ...
Fantastic growth from Tyrrells Crisps Fantastic growth from Tyrrells Crisps
Author: Umami Team on 01/08/2013
This morning we read about the resale of Tyrrells Crisps on The Grocer website. It doesn’t seem like that long ago that it was sold for the first time, from the farmer who came up with the brand (and now makes Chase Vodka). We couldn’t believe the strength of the growth in the brand since that sale back in 2008. In just 5 years the brand had increased in market value by a whopping £70million – in a recession! This is amazing growth, as a result of an amazing market position. Tyrrells Crisps have always been very clear in their market positioning and...
Umami's name in lights! Umami's name in lights!
Author: Umami Team on 31/07/2013
Today we were very excited to hit the news stands in our local paper the Chepstow Beacon. Check out the article below – along with a picture (urgh-hate pictures of myself!). We’re also hoping to hit the South Wales Argus soon, and after that The Times (anyone have a contact?!)  Article by Victoria, taking the UK by storm! ...
Review - Bill's Bistro, Bristol Review - Bill's Bistro, Bristol
Author: Victoria Jones on 29/07/2013
This Sunday I went out for a lovely birthday meal for one of my best friends who I haven’t seen in about a year. It was a great day, and we went to a little bistro called Bill’s Bistro, just off Clifton Triangle in Bristol. As it was Bristol Harbour Festival last weekend too, most of the eateries in the city were packed out. Luckily we had reserved a table, and though we arrived a bit early and had to wait a few minutes our table was ready for the time we had reserved for. The decor was a mishmash of rustic and...
Friday Foodie Fun No. 3 Friday Foodie Fun No. 3
Author: Umami Team on 26/07/2013
Time again for Friday Foodie Fun and this week we have a lovely summery sweet treat – chocolate and strawberries!   ...
Usk Show, Monmouthshire Rebrand and Website Usk Show, Monmouthshire Rebrand and Website
Author: Umami Team on 24/07/2013
We are really excited to announce our latest website going live – for the local Farmer’s Club annual event Usk Show. OK, so it’s not strictly foodie, but very close (food comes from agriculture, right?) and we’re too excited not to blog about it! Our sister company Creating Media was chosen out of 4 local designers who pitched to the committee to completely rebrand the Usk Show – like many agricultural shows they were very behind the times in terms of branding and online presence. We created a gorgeous logo for them incorporating the show marquee, a tree and little figures to represent...
It's amazing what a bit of vitamin D can do for business. It's amazing what a bit of vitamin D can do for business.
Author: Umami Team on 23/07/2013
You might have noticed that at the moment Britain isn’t exactly feeling like it’s normal gloomy self. We’re in the middle of a scorching heatwave, seasides are full to bursting and toursist locations across the country are thriving. How about the sport front – just after the comedown from the 2012 Olympics, we’re still winning any and every sport going – with triumphs for Andy Murray at Wimbledon, Chris Froome at the Tour de France, the British Lions, England at the Ashes. Royalists are on a buzz from the Royal Baby Fever, and everyone is just generally happy. This is having...
Michelle on our exciting award nomination Michelle on our exciting award nomination
Author: Michelle Dalley on 22/07/2013
Our Umami website is currently up for a CSS design award – very exciting!   Please vote for us at the CSS design awards website by hovering over the image and clicking the thumbs up! ...
Friday Foodie Fun No. 2 Friday Foodie Fun No. 2
Author: Umami Team on 19/07/2013
It’s that time of week again – Friday Foodie Fun! Check out the video to see how it was made!         ...
Michelle on Women Outside The Box Festival Michelle on Women Outside The Box Festival
Author: Michelle Dalley on 19/07/2013
Umami’s Michelle will be presenting a seminar at the Women Outside the Box Festival in Bristol this October – check out the video for more information! ...
Wales True Taste Awards Scrapped Wales True Taste Awards Scrapped
Author: Umami Team on 19/07/2013
As a business based in Wales, and an office full of foodies, we were quite surprised this week to discover that the Wales True Taste Awards are being scrapped this year. The aim of the awards was to reward businesses which create delicious Welsh ingredients, or great dishes using those ingredients. We’re based in Monmouthshire which had its fair share of winners last year, from preserve makers to poultry farmers, and a thriving local food scene. I can’t quite understand the reason for the schemes demise – from reading the statement released by the Welsh Assembly Government they seem to be concentrating more on...
Web design trends - Keeping up with the market Web design trends - Keeping up with the market
Author: Umami Team on 16/07/2013
I recently discovered this little gem of a blog, about web design trends to look out for in 2013. As we’re halfway through the year, it’s obvious that these trends are indeed on the rise – and a good thing too. Websites are constantly becoming more beautiful and intuitive, and a great interface that melds together great design and function. At Umami we’ve actually used a lot of these trends already this year. Top of the list in the article was responsive website design – suitable for viewing across all platforms such as tablets or games consoles, small or large screens. We have...
Introducing Friday Foodie Fun Introducing Friday Foodie Fun
Author: Umami Team on 12/07/2013
This week we’re introducing our new feature – Friday Foodie Fun! Each week we’ll get a fun image or video containing our name or website in a fun fun foodie way. A light-hearted way to finish off the week!   ...
Gourmet Junk Food - is it here to stay? Gourmet Junk Food - is it here to stay?
Author: Umami Team on 11/07/2013
With the rise of high-end pizzas, burgers, hot dogs and popcorn you have to ask yourself why ‘gourmet junk food’ seems to be the new sought-after trend. I’m sure we all still have the recent headlines of ‘Burgergate’ in our minds – George Osbourne’s ‘man-of-the-people’ photo with greasy burger in hand being revealed as a £10 whopper from gourmet takeaway Byron. Frankly, not something your common man could afford on a weeknight. Then we have the launch of the Gourmet Hot Dog at Wetherspoons pubs, the rise of bizarre flavours of popcorn, and new top-class takeaways popping up in city centres...
Michelle on Business Growth During the Recession Michelle on Business Growth During the Recession
Author: Michelle Dalley on 09/07/2013
Umami’s own business guru Michelle Dalley on how we created growth in our business during the recession, and what you can do to build your own business too! ...
Food for a Cause - The Depressed Cake Shop Food for a Cause - The Depressed Cake Shop
Author: Victoria Jones on 04/07/2013
I’ve recently discovered the ‘Depressed Cake Shop’ initiative from Miss Cakehead. I have to say, I think the whole thing is just a fantastic idea – using the current trend for all things bake and cake to raise money and awareness of depression and other mental illness is just a fantastic idea. And what is more therapeutic than baking? When you’re annoyed, taking your stress out on a big lump of bread dough that needs kneading? Concentrating on piping perfect buttercream swirls on your cupcakes completely takes your mind off anything that is stressing you out or getting you down – baking...
Two Very Different Architecture Awards Two Very Different Architecture Awards
Author: Umami Team on 03/07/2013
Here at Umami we are just as passionate about design as we are about food – so we’ve been looking at the World Architecture Festival Architecture Awards, and its slightly less glamorous cousin the Carbuncle Cup. From looking at the Architecture Festival nominated pictures on the BBC websiteit’s obvious that not everything is everyone’s cup of tea, but I personally love the Vietnamese cafe and Danish aquarium – I love the way that they incorporate very organic feeling shapes and design elements. The wood in the cafe in particular is just gorgeous; it would be like having dinner in the middle of...
Choose your last meal Choose your last meal
Author: Umami Team on 26/06/2013
We recently saw this article from the Independent and it really got us thinking – for our one last meal, what would we pick? It reminded Michelle of a book she has – a beautiful volume full of chefs chosen final meals and great pictures – and it’s surprising how many of these big names choose very simple unpretentious foods – like the Sunday Roast mentioned above. Gordon Ramsay also chooses a Roast, Raymond Blanc goes for sausage and a Baguette, Jamie Oliver wants Penne alla Arrabbiata while sat on the sofa watching telly. I suppose these are all comfort foods – those meals that...
5 pros and 5 cons of Design Industry Regulation 5 pros and 5 cons of Design Industry Regulation
Author: Umami Team on 25/06/2013
Time and again the same argument comes up – is design industry regulation a good idea? As a design company we are always trying to conduct ourselves in the professional way our clients expect, however not all designers are as conscientious. With no professional accreditation required, or recognised industry bodies it can be a minefield for clients to know whether the designer they are sizing up is what they say. You could say there are many pros to design industry regulation: It sets parameters for both parties to follow There would be a set pricing structure based on instinct, overheads and approximations It would...
Umami work - Sushi On The Go branding package Umami work - Sushi On The Go branding package
Author: Umami Team on 18/06/2013
Time for another case study from our recent work – this time we’re looking at the recent branding work we did for Sushi On The Go. This project really highlights how we can help companies from start to finish – from initial talks about brand name and ideas, through designing a logo and website and delivering great final packaging to go out to convenience shops such as Spar, Costcutter and petrol stations like Esso and Shell. We helped with researching the market, to direct the feel of the design work and brand feel, and came up with three possible names before the...
Hashtags on Facebook - Good idea or bandwagon? Hashtags on Facebook - Good idea or bandwagon?
Author: Umami Team on 13/06/2013
So I found out today that facebook has finally decided to join in with the rest of the social media behemoths and offer searchable hashtags. This will come as a welcome feature for many people – primarily those who already added hashtags on facebook despite the fact they didn’t do anything, and those who were annoyed by this pointless trend (since the hashtags will now work). However, it adds a whole new dimension to the ‘privacy’ argument as the hashtags will be searchable to the public by default. I know plenty of people who are a bit paranoid about their facebook...
Sharing thoughts on the Fifth Taste - Umami Sharing thoughts on the Fifth Taste - Umami
Author: Umami Team on 12/06/2013
Umami: why the fifth taste is so important The strong savoury flavour that makes everything from spag bol to Marmite so hard to resist may serve a vital evolutionary purpose. We could even use it to fight malnutrition. Pass the parmesan As foodies working in a company called Umami, you can imagine how much we love this recent article from the Guardian! What are your favourite Umami foods and recipes? My particular favourite is probably a lovely spag bol – tomatoes, mushrooms, lots of tangy parmesan (and a few cheeky ‘dashes’ of wine). An easy, hearty, yummy treat. By Victoria, Italian in a former...
Umami work - Tate & Lyle website design Umami work - Tate & Lyle website design
Author: Umami Team on 11/06/2013
In the first of our case studies of recent work we’ve carried out, we’re showcasing a recent website design we created for an exciting client – Tate & Lyle Sugars, part of the ASR group. We were commissioned by their PR agency, Cirkle, to create a cutting-edge responsive website to react to the growing trend of sales staff using iPads and other tablets. We were so thrilled to be working with such an established, international household name in the food industry – what a great way to kick off the Umami brand! The website was primarily to demonstrate the range of...
Exciting business news from the Umami office Exciting business news from the Umami office
Author: Umami Team on 11/06/2013
As a company Umami are gearing up to enter various business competitions as an exciting new start-up with a lot of experience and potential. We told Brad Burton on twitter (MD of 4Networking, Business Guru, Author of the highest ratedBusiness Book on Amazon) as he’s given us some great advice along the way, and were greeted by this fantastic response: Anyone with design skills can be a designer. Only Umami bring high-end food industry experience and design together. With endorsements like that, how can we fail?! By Victoria, bouncing up and down with excitement ...
Channel 4 Scrapbook Channel 4 Scrapbook
Author: Umami Team on 10/06/2013
We found out today that Channel 4 has launched an online Channel 4 scrapbook – where you can ‘cut out and keep’ the best of its lifestyle articles. After a quick poke around, it seems fairly obvious they are trying to cash in on the success of Pinterest (an office addiction here at Umami!), as the format is very similar. They have set up a few scrapbooks (similar to Pinterest’s boards) relating to various home, style and, most importantly, food programs that the channel broadcast. So think – a scrapbook relating to the various recipes used on Come Dine With Me, or craft ideas from...
5 Tips to deliver Old School Marketing with a twist 5 Tips to deliver Old School Marketing with a twist
Author: Michelle Dalley on 07/06/2013
As a business we are constantly talking to our clients about their marketing needs, styles, budgets and targets.  What this means is that we are a team brimming with ideas and excitement about how to raise the profile of brands, products and businesses. One thing that we talked about is how many emails we receive every single day, selling us “stuff” and clogging up our inboxes.  When was the last time you received something nice in the post?  Not recently for us, so we decided to go for an old school approach and send something that will make people smile and...
Mud Dock Deli Mud Dock Deli
Author: Michelle Dalley on 07/06/2013
Mud Dock Deli review – March 2013 On a relatively sunny day out in Bristol with the family we took a walk along the harbourside and enjoyed the sun on our faces. Wrapped up in coats and scarves, but warmer than lately, we dodged steam trains at the M Shed and greedy seagulls the size of toddlers at the chip hut. We don’t actually know the real name of what we call “the chip hut” but it’s a real gem of a place where you get a mug of tea or coffee – proper simple, no cappuccino or latte, just white...
Afternoon Tea in Bath Pump Rooms Afternoon Tea in Bath Pump Rooms
Author: Victoria Jones on 07/06/2013
Tea and cake are quite probably two of my favourite things in life. Therefore Afternoon Tea with all the trimmings is my favourite indulgence – I really do think it should be brought back as a regular meal.  So you can imagine my surprise and delight last year when I found out my boyfriend had booked me and him in to the elegant Bath Pump Rooms for their famous Afternoon Tea. I spent weeks before the event dreaming of fine pastry, wishing the hours away until the fateful afternoon. The morning arrived, and I decided to eat barely any breakfast and no lunch,...
5 Tips for Top Summer Picnics 5 Tips for Top Summer Picnics
Author: Victoria Jones on 06/06/2013
What is lovelier on a sunny day than packing some food up, and disappearing off into the woods and fields for a wander and a summer picnic? I have so many fantastic memories of going off adventuring with a hamper or cooler full of goodies. From early childhood with my family, right through to my teenage wanders with friends. The picnicking hobby reached a whole new level last year, my first summer with my gorgeous Morris Traveller, perfect kitsch picnic companion. Now that the weather seems to be finally brightening up for the summer I am looking forward to a whole new...
Wild Garlic carpets in Monmouthshire Wild Garlic carpets in Monmouthshire
Author: Michelle Dalley on 31/05/2013
I can still remember walking in the woods with my husband and our weimaraner Dragon just before we moved to Monmouthshire.  The woods were somewhere between Chepstow and Usk, lush green, stream flowing through it, perfect country walk. There was a smell, really powerful in the dewy morning and I could not believe that it smelt just like garlic. Everywhere. Wild garlic is a wonderful thing, like a carpet in the forest, really pretty and found around the bluebells.  It has pretty white flowers but the key part for cooking is the green leaves, you can use the flowers but really...
Free wifi Free wifi
Author: Michelle Dalley on 31/05/2013
Here it is an opinion.  All mine, Free wifi – is that too much to ask for? I was introduced at an event to a senior board member of one of the major hotel chains, he asked me “how could we improve the service in our hotels”.  My answer was simple, not the price of coffee or food (although that could well be another blog now I think about it – hotel food prices are out of control!).  The answer was “free wifi”. If you know me from my corporate world then you will remember that I lived up and down the motorway...
Why I love a great Cortado Why I love a great Cortado
Author: Michelle Dalley on 31/05/2013
Was it a dream or was it REALLY that good? Picture the scene… I am in London on a day of meetings – nice pre-Christmas ones, over lunch and drinks with lovely people.  I arrive in London on a crisp, bright December morning, a heart full of love for this amazing City and a sparkle of Christmas in my step. And guess what – I am early, in London with time for me!  This makes me happy.  My first meeting was just round the corner from Covent Garden, which is one of my favourite places.  The over sized reindeer, Lego advent calendar...